How does skin become dry and damaged?
When the skin barrier is vulnerable, it can quickly lose moisture and environmental factors or external irritants can more easily penetrate the skin’s protective outer layers. This further upsets the natural balance and disrupts skin cell renewal, which can cause skin to become dry, itchy and irritated.
When your baby’s skin is dry, itchy, and irritated, the skin cell renewal process is further disrupted and the natural protective moisture barrier cannot work effectively – leading to prolonged dryness and irritation. We call this the SkinLife Cycle.
How does Oilatum® work?
Oilatum® scientists understand the cycle of dry skin and we use our scientific expertise to design products that can break this cycle to soothe your baby's dry, itchy, and irritated skin and protect it from further discomfort. First, Oilatum® products replenish moisture, allowing the skin's moisture barrier to normalise. As the moisture barrier readjusts, the nature processes of the skin can work effectively, strengthening the barrier so that skin becomes more resilient to dryness, irritants and allergens.
Oilatum® products help to protect your baby's skin from the first use and everyday use can help prevent the occurrence of dry, itchy, and irritated skin in the long term.
Create a star chart with photos of your toddler doing all their morning tasks and give them a gold star every time they complete one. Explain that a full set of gold stars will lead to a reward. This can encourage better behaviour throughout the day.